Trade promotion techniques discussed
Ha Noi - Over the last two days, representatives of the Ministry of Trade and other ministries, Trade Promotion Agency (VIETRADE), Viet Nam Chamber of Commerce and Industry, trade promotion centres from northern and central provinces, and state-owned and private export enterprises, came together to discuss trade promotion techniques.
This seminar, jointly supported by the United Nations Development Programme (UNDP), the Government of Switzerland and the Government of New Zealand, also focused on the importance of support services, such as, market research, design services and quality control for trade promotion. This is the first of four specialized trade promotion seminars to be organized under a Preparatory Assistance for support to trade promotion and export development.
"Viet Nam has become a member of ASEAN, APEC and signed a number of bilateral trade agreements, including the US-Viet Nam trade agreement which has been passed by the US Congress," said Vice Minister of Trade Phan The Rue in his opening speech. "These factors have stressed the demand for quick diversification of export products and markets as well as for strengthened trade promotion capacity."
During the seminar, Mr Alain Chevalier, Senior Technical Advisor of the Preparatory Assistance project, presented a marketing strategy, emphasizing the need for export enterprises to deliver "the right product to the right place at the right price with a right promotion and to the right customer."
Representatives from the Government of Thailand and the Government of New Zealand shared some lessons learned from their own countries' trade promotion strategies. One lesson learned is the need for dialogue among the different stakeholders, especially between Government and businesses. Another lesson is to identify a country's comparative advantages. The role of Trade Promotion Organization (TPO) was stressed as a potential leading role in developing a country's export though the creation of partnerships with many government and private sector firms that make up the trade support services sector.
Mr Bui Son Dung from VIETRADE mentioned that the concept of trade promotion was still understood differently among Vietnamese partners. He emphasized the need to achieve a common understanding for a successful trade promotion.
The seminar also included a preliminary blueprint for an effective trade promotion network in Vietnam as well as a short-term road map for initial implementation, which were presented by Dr Thierry Noyelle, International Trade Center consultant. He stressed the key role of trade support institutions in providing services for export enterprises and the need to have competition within the network to improve its efficiency and effectiveness."The development of a new effective trade promotion network should enable Viet Nam to respond more effectively to the opportunities and challenges of the global trading system", said Ms Dagmar Schumacher, UNDP Assistant Resident Representative.
Contact InformationUNDP Public Information Unit, phone 9421 495
- PART 2: The #Philippines Green #Climate Fund Readiness Programme Inception Workshop happening now! #GlobalGoals #ClimateLeadership #ActOnClimate Climate Change Commission Green Climate Fund UNEP World Resources Institute UNDP Philippines United Nations Development Programme - UNDP National Economic and Development Authority Food and Agriculture Organization of the United Nations (FAO) Project Climate Twin Phoenix The Biodiversity Finance Initiative - BIOFIN GIZ Philippines and Pacific GEF Small Grants Programme Department of Environment and Natural Resources (DENR) Landbank of the Philippines about an hour ago
- RIO+ Young Journalists are attending The Global Summit! The calls to action are: ...to bring the best of your gifts to the table... ...to build a more socially and environmentally just future... ...for 100% of humanity and all life that calls this planet Home. The Global Summit V ~ #Rio 2016: Game On! “The truth of our absolute interconnectedness is no longer deniable. It is time for all of us to come to terms with the current scientific reality of our earth, to get real, so that we are able to move forward in a productive and concerted way. For how can we morally hold an Olympic Games when there is so much suffering in the world, human and otherwise, much of it by our own hands – unless it draws attention to the plight of others less fortunate than ourselves?” - Artist in Action, Paul Roux for TheGlobalSummit.org Intersection Themes: - Climate Economics: Uprooting the root causes (Sustainable energy, ecosystems, regenerative business models) - Education for All: Time to level the playing field (How to transform our education systems for an equitable future) - Whole Health: From the inside out (Water, food, medicine & environmental impact--Designing conscious lifestyles) - Thriving Cities: O Jeitinho & people of place (Urban permaculture, meaningful work, transforming crime to creativity) #EmpoweringHumanity #TGSV #TheGlobalSummit #Rio2016 #SDGs #ODS #sustainabledevelopment #sustainability Programa das Nações Unidas para o Desenvolvimento - PNUD Brasil United Nations Development Programme - UNDP Museu de Ciências da Terra 7 hours ago
- "See more posts on"Facebook